At IDG UK, we are committed to delivering the most innovative, creative and effective advertising services for our clients. Our advertising solutions portfolio ranges from innovative high-impact brand advertising through to performance-based solutions and is the most comprehensive in the tech space.
Powerful approaches to drive brand awareness and brand recall
Brand awareness drives
Revolutionising content-rich advertising
Brand discovery and education
High performance ad solutions via in-text and in-image display
Harness the power of media content within native environments
The next generation approach to audience targeting
Precision-targeting of audiences on scale
driving ad recall
Engaging solutions to capture audiences on the move
Why IDG UK
Ad solutions to match your exact requirements
Our advertising portfolio has been designed and structured to meet every marketing objective and approach – from high-impact adverts through to industry-leading creative first in content marketing.
The brands and audiences you want to reach
As the UK’s leading technology media company, we have unprecedented access to every type of tech buyer, whether that is through our own market-leading brands, our extensive IDG TechNetwork or via TAP, our programmatic buying arm.
Advanced audience targeting
Nearly all our solutions can be overlaid with the most sophisticated data-driven targeting approaches in the business to deliver greater precision-targeting of your audience. Our programmes include audience extension, retargeting and audience segmentation methodology designed to improve ad recall or identify specific in-market buyers.
End-to-end ad solutions
In addition to providing the perfect environment for your advertising, we also offer full end-to-end ad services from concept development, design and build through to post-campaign analysis and tracking.