Advertising
Market-leading firsts in UK tech advertising
At IDG UK, we are committed to delivering the most innovative, creative and effective advertising services for our clients. Our advertising solutions portfolio ranges from innovative high-impact brand advertising through to performance-based solutions and is the most comprehensive in the tech space.
Powerful approaches to drive brand awareness and brand recall

Ideal for:
Product launches
Audience engagement
Brand awareness drives

Revolutionising content-rich advertising

Ideal for:
Brand discovery and education
Thought-leadership drives

High performance ad solutions via in-text and in-image display

Ideal for:
Direct response
Performance campaigns

Harness the power of media content within native environments

Ideal for:
Brand association
Thought-leadership drives

The next generation approach to audience targeting

Ideal for:
Precision-targeting of audiences on scale
driving ad recall

Engaging solutions to capture audiences on the move

Ideal for:
Brand association
Audience engagement

Why IDG UK

Ad solutions to match your exact requirements

Our advertising portfolio has been designed and structured to meet every marketing objective and approach – from high-impact adverts through to industry-leading creative first in content marketing.

The brands and audiences you want to reach

As the UK’s leading technology media company, we have unprecedented access to every type of tech buyer, whether that is through our own market-leading brands, our extensive IDG TechNetwork or via TAP, our programmatic buying arm.

Advanced audience targeting

Nearly all our solutions can be overlaid with the most sophisticated data-driven targeting approaches in the business to deliver greater precision-targeting of your audience. Our programmes include audience extension, retargeting and audience segmentation methodology designed to improve ad recall or identify specific in-market buyers.

End-to-end ad solutions

In addition to providing the perfect environment for your advertising, we also offer full end-to-end ad services from concept development, design and build through to post-campaign analysis and tracking.