Demand Generation
Delivering the industry’s foremost lead generation and lead nurturing services
Through IDG Connect we deliver a range of demand generation solutions that are aimed at dramatically improving marketing productivity and customer engagement to achieve greater ROI and programme success. These solutions include high-quality standard or BANT lead programmes, lead nurturing, asset auditing and asset creation solutions.
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Delivering the highest-quality standard or BANT leads via our market-leading email, online and telemarketing services.
The new multi-touch lead nurturing service from IDG UK that is transforming lead generation in the tech sector
Compelling content services that will help you attract, engage and convert sales leads
The essential marketing tool for analysing asset performance and optimising lead performance programmes

Why IDG UK


The most contextually relevant environments

IDG UK Enterprise delivers the most respected media brands in the IT industry. This has led to us developing an unrivalled expertise in understanding how to reach, engage and develop dialogue through content with the UK’s IT buyers and decision makers.

Unrivalled audience insight

With the most extensive multi-platform brand portfolio in the IT sector we can match exactly the right content to the buying cycle stage, level of interest and time needs of in-market IT buyers.

Advanced precision-targeting techniques

We combine this reach and unique insight with the most advanced data-driven techniques to ensure we target, and you engage with, the most relevant and active purchasers in the market.

Expert programme delivery

For years we have been successfully delivering lead programmes for technology clients. This has led us to develop unrivalled capabilities in integrated programme solutions – capabilities we will apply to your campaign to deliver the results you need.