Brand Impact
Powerful approaches to drive brand awareness and brand recall

Fireplace

Features
Integrated into site page design and experience
High-impact messaging platform
Three-side surround option including Billboard-style header and bespoke background colour. Side advertising units reach half-way down page and remain in place as the user scrolls down
Specs
Size: request dimensions by site
Files supported: JPG, PNG, SWF
File size (max): 50KB
Background colour: Hex Value
In-house build capabilities: Yes

Welcome Ad

Features
100% SOV
Ownership of page real-estate
Serves as Interstitial/Impactful Unit
High-definition creative space guaranteed
Specs
Size: 640 x 480 pixels
Files supported: JPG, PNG, SWF
File size (max)75KB
Max animation time: 15 seconds
Functionality accepted: video, user-initiated audio
In-house build capabilities: Yes

Billboard

Features
Dynamic ad experience
Eye-catching
Rich media functionality
Above-the-fold positioning
Specs
Size: 970W x 250H pixels
Files supported: JPG, JPEG, PNG, GIF, SWF
File size (max): 75KB (100KB if flash)
In-house build capabilities: Yes

Homepage Takeover

Features
All ad slots delivered
High-impact audience engagement
Association with market-leading editorial brands
Specs
Included: all available standard ad slots on site home page (MPUs, Leaderboards etc)
Files supported: JPG, PNG, SWF
File size (max): 50KB (75KB if flash)
In-house build capabilities: Yes

Synchronised Creatives

Features
Enhanced user experience
High-impact rich media unit ideal for new creatives
Specs
Included: MPU and Leaderboard synchronisation on page
MPU size: 300 x 250 pixels
Leaderboard size: 728 x 90 pixels
Files supported: JPG, PNG, SWF
File size (max): 50KB (75KB if flash)
In-house build capabilities: Pre-supply only

Page Skin

Features
Integrated into site page design and experience
High-impact messaging platform
Four-side surround option including Billboard-style header and bespoke background colour
Specs
Size: request dimensions by site
Files supported: JPG, PNG, SWF
File size (max): 50KB
Background colour: Hex Value
In-house build capabilities: Yes

Page Peel

Campaign Objectives
Features
High-impact advertising execution
Encourages audience engagement
Integrated into site page design and experience
Specs
Size: Teaser creative: 150 x 150, Full creative: 400 x 400
Files supported: JPG, GIF, PNG
File size (max): 50KB
In-house build capabilities: Yes

Expandables

Campaign Objectives
Features
Expands on user initiation
Encourages user engagement
Room for rich media functionality
Specs
Size: 728W x 90H pixels
Max expansion: 728 x 250 pixels
Expansion: Down only
Files supported: JPG, GIFS, REDIRECTS, SWF
File size (max): 50KB
In-house build capabilities: Yes

Expandable Skyscraper

Campaign Objectives
Features
Expands on user initiation
Encourages user engagement
Room for rich media functionality
Specs
Size: 160W x 600H pixels
Max expansion: 400 x 600 pixels
Expansion: Left only
Files supported: JPG, GIFS, REDIRECTS, SWF
File size (max): 50KB
In-house build capabilities: Yes

Expandable MPU

Campaign Objectives
Features
Expands on user initiation
Encourages user engagement
Room for rich media functionality
Specs
Size: 300W x 250H pixels
Max expansion: 500 x 250 or 300 x 500 pixel
Expansion: Down or left only
Files supported: JPG, GIFS, REDIRECTS, SWF
File size (max): 50KB
In-house build capabilities: Yes

Category Sponsorship

Features
Full ownership of content channel
Positions advertisers as best-in-class vendor
Association with market-leading editorial brands
100% SOV guaranteed
Specs
Included: all available standard ad slots on zone or category home page (MPUs, Leaderboards etc)
Files supported: JPG, PNG, SWF
File size (max): 50KB (75KB if flash)
In-house build capabilities: Yes