As the UK’s leading technology media company we have a wealth of experience in building the most popular digital destinations for technology audiences. We combine this experience with engaging designs, reliable development platforms and advanced SEO/SEM, to build bespoke marketing websites that are as successful in their execution as IDG UK’s own media sites.
With a 20-year history of online innovation, IDG UK has extensive experience of what it takes to attract and retain website visitors through design, responsive development and audience-building techniques. We combine our knowledge of content consumption patterns with in-depth understanding of user journeys to produce websites that work for you, whether they’re microsites that sit on our own branded titles or your own websites. Alternatively, we can create bespoke, white-label sites from the ground up that live on a URL owned by you.
IDG UK was the first tech publisher to optimise all brands across every mobile platform. We understand the different usage patterns demonstrated by audiences when accessing websites on smartphones and tablets and apply this knowledge to create bespoke, rich content experiences whatever the device. Our development team puts this knowledge to use for our marketing partners, building mobile websites, tablet websites, web apps and fully responsive websites.
With market-leading brands spanning every aspect of technology across the enterprise, SMB and consumer sectors, IDG UK targets every type of technology buyer and decision-maker in the UK. To provide our clients with deep-level engagement with these audiences, we employ Resource Centres – content-rich, immersive microsite experiences that are hosted and natively embedded in our category-leading websites such as CIO UK, Computerworld UK, Techworld, PC Advisor, Tech Advisor, Macworld and Digital Arts.
Mobile apps offer powerful and highly engaging opportunities for marketers to connect, build and maintain user relationships. In the past five years, IDG UK has built over 25 smartphone and tablet apps for iPhone, iPad, Android and BlackBerry, both for our owned and operated brands and our partners’ services. This background arms our development team with the know-how to build commercially successful apps that drive help connections with highly mobile technology audiences.
Why IDG UK
20 years of online development excellence
IDG UK’s online heritage gives us a deep understanding of what it takes to run content-rich websites that attract and retain audiences. We have the flexibility and know-how to recommend and develop sites and services that are the right fit for you, whether that’s a full functioning, standalone website, a microsite on our branded titles, or a mobile app designed for smartphone and tablet users.
A 360-degree approach to marketing services
By drawing on our design, development, marketing and content teams, we combine the best practices of editorial website development with a digital marketing approach to deliver fully-integrated audience solutions that can flex to every campaign objective.
The largest reach of technology audiences in the UK
With a monthly reach of 21 million technology buyers and consumers, we have unparalleled understanding of how you can employ digital and mobile platforms to reach and engage directly with customers. This understanding, combined with our reach, will ensure your websites, Resource Centres and apps builds reach the attention of the right decision-makers and buyers for you.
Cutting-edge media solutions
IDG UK has always been at the forefront of changes in the demands of tech users. We are constantly producing innovative new development solutions or approaches that are one step ahead of the competition. If you’re looking for new ways to connect with current and potential customers, we will have an innovative new solution that tailored to your audience.