Direct marketing
Connecting you with the UK’s technology buyers and consumers
With the winning combination of unparalleled audience reach among the UK’s tech buyers and IT decision-makers and market-leading technology media brands, IDG UK has been a primary source of leads and direct engagement for tech marketers for decades. Providing unique access to our extensive high-calibre audiences via email channels, our direct marketing services present cost-effective, fully-transparent and trusted solutions that will help you open doors and initiate conversations.

Our email solutions

CIO Partner Mail
The third-party data list for CIO UK, CIO Partner Mail provides access to a database of over 12,000 of the most influential IT business leaders in the country. With an average open-rate of 10%, this effective email channel ensures you get noticed. Emails are sent out under the CIO Partner Mail brand based on pre-supplied creatives you provide.
The third-party data list for our Techworld brand, iLink provides the opportunity to connect and directly influence more than 15,000 IT managers and professionals. iLink is the ideal medium for event registration or website drives, brand promotions and product launches. Emails are sent out under the iLink brand based on your pre-supplied creative.
IDG UK Connect
Drawing on a database of more than 120,000 active IT professionals and executives, IDG UK Connect is the leading email marketing solution for tech marketers. Employing advanced data-targeting techniques including known preferences, online/download history and firmographic profiling we are able to create customised target lists optimised to perform. Which is why our open-rate for campaigns achieves up to 35% per email. Dedicated emails can be sent on your behalf under the highly respected IDG UK Connect brand or as part of our regular whitepaper alert service.
IDG UK Unite
Consisting of a database of over 150,000 consumers and SMB tech-buyers we are able to run truly targeted email campaigns ensuring that our partner’s key marketing messages are directly delivered to their core audience. The list is compiled from registered users of our IDG UK Tech Media brand portfolio, which ensures all email recipients have an active interest in keeping up-to-date with the latest news and products.
HTML shots
Offering access to the third-party mailing lists of IDG UK Connect and IDG UK Unite and incorporating the same precision-targeting methodologies, our HTML shot service enables marketers to send out dedicated, brand-owned email communications. Emails are sent out by us but with no brand association to enable you to benefit from full marketing ownership and large-scale reach.
Newsletter Sponsorship
Across our ten category-leading media brands, IDG UK delivers more than 46 newsletters per week targeting the Enterprise, SMB and tech consumer sectors. Leading editorial content ensures both relevancy of context as well as reader engagement and provides a unique native environment for your marketing message. Sponsorship packages are tailored to match your requirements and the individual email environment.

Why IDG UK for Direct Marketing

Access to the largest, most active technology audience in the UK

With a reach of more than 15 million technology consumers and professionals each month, IDG UK has unprecedented access to audiences you want to reach. Through gated content and registration processes, we capture these details to connect you with the customers that matter.

Advanced precision-targeting services

We tailor each of our campaigns to meet your exact campaign objectives and craft them to both complement and enhance existing in-house social strategies. With the most sophisticated offering in the market – from social web listening and social performance optimisation services to community threading – it’s the reason why we deliver programmes that are the best in the market.

Reputable industry sources

Our brands are the most respected in the industry and our information services are second to none. Each branded email we send out helps you benefit from this association to support and enhance your campaign objectives.

Integrated marketing programme capability

With over 84 different marketing solutions to choose from, including the UK’s leading IT demand generation service, we can also integrate direct marketing with multi-format channel programmes to optimise campaign performance.