InContent Advertising

InCinema

Features
High-impact ad format delivering heightened brand awareness
Serves as a custom in-unit content suite with multiple asset hosting capabilities (including video)
Delivers exceptional CTRs and 100% viewability
Specs
Size: 468 x 60, 728x90 or 300x250
Expands to: 970 x 500 pixels
File supported: PNG, JPEG, GIF, SWF
File size (max): 30KB – invitation ad, 100KB rich banner, video 2.2MB
Functionality supported: video, social feeds and articles
Build: in-house using pre-supplied assets
Pricing model: CPC

InImage Banner

Campaign Objectives
Features
Delivers enhanced ad relevancy within an arresting visual environment
Contextually targeted employing advanced in-image met tag matching
Greater in-category brand impact if combined with in-text solutions
Specs
Size: 728 x 90 pixels
File supported: PNG, JPEG, GIF, SWF
File size (max): 45KB
Build: pre-supplied creative assets
Pricing model: CPM

InContent Discovery

Features
The most popular of the InContent suite of solutions
Aligns messaging with relevant editorial content to enhance user experience and encourage topic exploration
High performance with 100% viewability
Video enabled
Tablet orientation responsive
Specs
Top Bar: 452 pixel
Large Image Block: 300 x 250 pixels
Large Image Block: 300 x 250 pixels
Font Size: 14 pixel Bold/ 12 pixel
Files supported: PNG, JPEG, GIF, SWF
Build: in-house
Pricing model: CPC

InCommerce Feature

Campaign Objectives
Features
Part of our InCommerce series, this solution is aimed at driving in-market buyers to direct purchase
Advanced keyword symantec technology ensures delivery at point of interest or purchase
Conversion techniques can include product highlights, sales offers, price comparison or editorial reviews
Specs
Size 292px x 217 pixels
Build: In-house based on pre-supplied creative specs
Format: APIs and data feeds
Pricing model: CPC

InCommerce Catalogue

Campaign Objectives
Features
Part of our InCommerce series, this solution drives direct purchase for a portfolio of related products
Advanced keyword symantec technology identifies in-market buyer intent
Conversion techniques can include product highlights, sales offers, price comparison or editorial reviews
Specs
Size: 292 x 217 pixels
Build: In-house based on pre-supplied creative specs
Format: APIs and data feeds
Pricing model: CPC