A brand positioning and benchmarking report, Brand Insights helps you assess brand performance in relation to the technology eco-system and competitor landscape across key marketing metrics. The study can be integrated with our market insights service to provide a combined intelligence solution.
Our bespoke marketing and advertising effectiveness studies provide an objective and measurable understanding of the performance of your marketing efforts in relation to uplift in brand awareness, brand perception and purchase intent. If integrated at pre, during and post stages of your campaign, the study will track and monitor performance against key CPIs (Campaign Performance Indicators) to ensure objectives are being met.
A vital marketing intelligence tool for tech marketers, our Customer Insights studies help clients gain a deeper understanding of the needs, motivations and buying behaviour of their customers to aid in the development of effective marketing planning.
Focusing on product demand, market trends and buyer dynamics, our Market Insight Studies provide key insight into the opportunities and threats facing an organisation or brand to help deliver improved business planning and R&D strategies. These can be combined with IDG UK’s thought-leadership market insight programmes or custom-built to your requirements.
Providing customers with trusted and authoritative insight into how their peers and leading figures deliver business value and improved performance is one of the most effective method of driving brand advocacy and goodwill. Our Thought Leadership research programme identifies the most ground-breaking topics or focus that will appeal to your target audience and crafts a bespoke research study to help customers benchmark and learn from industry practice. These are combined with effective audience reach content programmes to help marketers gain maximum impact.
View our custom content services here.
Why IDG UK for research
The perfect research platforms
Our brands are the most respected in the industry and our information services are second to none. These brands span every aspect of technology to provide the most contextually relevant and pertinent environments for the fielding and recruitment of research audiences.
The largest audience reach
With a reach of more than 15 million technology consumers and professionals each month across the Enterprise, SMB and consumer UK tech sectors, IDG UK has unprecedented access to audiences you want to reach. This enables us to create research programmes on scale and guarantee delivery and representation of specific target groups.
Technology market and audience expertise
With a strong heritage in serving the information needs of technology audiences through technology insight, we have developed an unrivalled expertise in analysing market trends and understanding technology audience psychology. This is applied to every research study to help customers build and create research programmes that meet every objective.
Complete end-to-end research solutions
IDG is both skilled and highly experienced in every element of research programmes, and applies our market and audience expertise, audience reach and platforms with extensive research experience to provide you with unique end-to-end research solutions.